| |
Having this information before the fact will allow you to be proactive and
deal with the issues before they cost you sales and profits. It will also
provide you with the data to take to your staff meetings, allowing you and
your team to look at ways to improve the areas of concern.
The information we provide will be coming from an unbiased source…from the
perspective of the customer.
A majority of businesses feel there is always room for improvement. If you
feel the same way, that the customer is the most important aspect of your
business, then you need to be assured there is nothing more you can do to
improve your Customer Satisfaction Index (CSI).
If you spend 1% to 3% of your budget on advertising, you are investing
thousands of dollars a year simply to get the customer through your door. Is
your staff making the most of your investment or are they, unintentionally,
wasting that investment through poor customer service?
If it is the latter, you will risk losing not only that customer forever,
but his/her endorsement to his/her friends about where to take their
business. Does it not make good business sense to improve any areas of
deficiency before they cost you Profits?
The things you need to know if your customers were asked are: |
